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Vendor: AMA
Exam Code: PCM
Exam Name: Professional Certified Marketer
Certification: Certified Marketer
Total Questions: 316 Q&A
Updated on: Dec 16, 2024
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Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The RandD team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.
A. alpha testing
B. beta testing
C. market testing
D. concept testing
E. idea generation
Sunshine Foods Inc., an international fast-food chain, allows JP Inc. to use its logo and operate a retail outlet in the name of Sunshine Foods for a specified fee. Sunshine Foods also provides JP Inc. with assistance in relocating and establishing the outlet. This type of arrangement is known as _____.
A. a joint venture
B. a liability partnership
C. licensing
D. foreign direct investment
E. franchising
_____ is a communication used to prompt repurchases, especially for products that have gained market acceptance and are in the maturity stage of their life cycle.
A. Reminder advertising
B. Persuasive advertising
C. Informative advertising
D. Product advertising
E. Institutional advertising
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