PCM Online Practice Questions and Answers

When conducting a SWOT analysis, opportunities and threats are likely to arise from:

A. assets and financial performance.

B. key personnel.

C. changes in consumer preferences.

D. the company's core competencies.

E. the location of the company.

Which of the following statements is most characteristic of a firm that has a relational orientation?

A. Improving sales techniques is the key to marketing success.

B. A firm's success depends on producing goods as quickly as possible.

C. Firms should focus on the value of each customer transaction rather than long-term sales.

D. Marketers should focus on producing products and then creating customer needs for the products.

E. Marketing success depends on building lifetime profitability from customers.

Quano Inc. decides to produce a 3D-display phone, Chel, which is a much-anticipated release. Most buyers are disappointed within a week because of heating issues. Quano announces immediately that it would replace the defective phones with a rectified model. The new Chel arrives two months later and has a few issues that are taken care of by a software upgrade. This prompts a flood of sales. After six months, Quano releases a new 3D-phone and drops the prices of Chel by over 40%. Jason who has been waiting for this opportunity buys a Chel immediately. In this scenario, Jason is one among the _____.

A. early adopters

B. innovators

C. early majority

D. late majority

E. laggards

Three teenage girls spent hours at a store trying on various outfits, looking at possible combinations, and asking each other, "How do you think this outfit looks on me?" This situation is most closely related to which of the following situational influences?

A. Purchase tasks

B. Social surroundings

C. Physical surroundings

D. Temporal effects

E. Antecedent states

Which of the following best describes a lagged effect?

A. It is a delayed response to a marketing communication campaign exhibited by customers.

B. It occurs when consumers mention a specific brand name first when they are asked about a product or service.

C. It occurs when consumers indicate they know the brand when the name is presented to them.

D. It refers to a potential customer's inability to recognize or recall that a brand name belongs to a certain product category.

E. It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Which of the following is true of personal ethics?

A. Personal ethics are governed by external factors such as laws and government regulations.

B. Personal ethics refer to an individual's understanding or perception of laws.

C. Most people, given a chance, will engage in behavior that runs counter to their ethical understanding.

D. Most people mature in their understanding of what is ethical and what is not by the age of 12.

E. Most people gain ethical understanding through a continuous process from childhood through adulthood.

Which of the following is true of private-label brands?

A. These brands help manufacturer develop a consistent quality across retailers.

B. These brands help the manufacturers position, segment, and build a brand.

C. These brands, also known as manufacturer brands, provide greater control over marketing strategies.

D. These are products that are distributed to and sold by many retailers.

E. These are products based on designs and specifications provided by retailers.

Which of the following is likely to be true of passive customers?

A. They are likely to complain about the product or service.

B. They are likely to seek negative information about products.

C. They are likely to remain from repurchasing a product.

D. They are likely to recommend the product to others.

E. They are likely to seek positive feedback from friends.

EightBuy.com is an online retail store that offers a special discount on every eighth item that a customer purchases from the store. The website has over 100 pages and the home page of the website is the most viewed page, at 1 million views per day. If EightBuy.com attracts 400,000 unique visitors per day, what is the number of impressions of its home page?

A. 100

B. 400,000

C. 1 million

D. 1.4 million

E. 3.2 million

Companies are legally required to

A. conceal consumers' addresses and phone numbers when they share information.

B. share information only with the sales department for follow-up.

C. disclose their privacy practices to customers on an annual basis.

D. refer to the company's code of ethics to determine what information can be released.

E. obtain consumer information only through secondary sources.