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Vendor: Salesforce
Exam Code: MARKETING-CLOUD-EMAIL-SPECIALIST
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification: Salesforce Marketer
Total Questions: 462 Q&A
Updated on: Nov 13, 2024
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A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.Which tool will produce the audience?
A. Audience Builder
B. Drag and Drop Segmentation
C. Query Activity
D. Guided Send
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order.subdomain for all of its transactional emails. What should be configured to accomplish this request?
A. Sender Profile
B. Delivery Profile
C. Send Classification
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails. What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
A. Scoring Split
B. Frequency Split
C. Path Optimizer
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