MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.

Which results file format isavailable for selection when generating this report?

A. Data File (.csv)

B. Image File (.jpg)

C. Word Document (.docx)

D. Compressed File (.tar.gz)

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A. Usedouble Opt-in to avoid getting blacklisted.

B. Maintain a consistent "From Name"

C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!

D. Consider Subscriber engagement....send only to most engaged subscribers.

E. Email sign-up on website.

F. Use email templates

Amarketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

A. Email Studio and Audience Builder

B. Automation Studio and Journey Builder

C. Journey Builder and Email Studio

D. Automation Studio and Content builder

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use?

A. Enhanced Dynamic Content

B. Einstein Content Selection

C. Einstein Coy Insights

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

A. Continue monitoring the bounce rate for changes.

B. Removethe bounced addresses before the next send.

C. Nothing -- bounce rates up to 30% are acceptable.

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A. Web Paste

B. Text only

C. Template Based

D. HTML Paste

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Google Analytics Integration

B. Tracking Extracts

C. Report Snapshots

Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.

Which journey type is best suited to run this test?

A. Single Send

B. Multi-Step

C. Transactional Send

A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate. What should theyknow about Total Opens?

A. Total opens indicates how many subscribers opened the email.

B. Total opens includes every time the email was displayed with images.

C. Total opens w a great indicator of campaign success.

D. Total opens may not include email clients that render email with images off.

Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers. Which actions should help build confidence in NTO's dynamic email capabilities?

A. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.

C. Use a Guided Send to perform a test send to internal users using subscriber data.