MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly:Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A. A/B test the effectiveness of different subjects.

B. Include information relevant to the message in the subject line.

C. Include "RE:", "FWD:'\ "etc." to get the reader's attention.

D. Keep the subject text between 50 and 100 characters long.

Northern Trail Outfitters (NTO) istroubleshooting why a triggered send isn't being delivered to the customer. When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'. What is the source of the duplicate subscriber key?

A. Triggered Send Managed Lists

B. Global Unsubscribe List

C. Auto Suppression List

Which file type delimiter is available in the Import Wizard? (Choose 3)

A. Pipe

B. Other

C. Comma

D. Fixed Length

E. Tab

Northern Trail Outfitters wantsto send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

A. AMPscript

B. Measures

C. Query Activities

D. Data Filters

A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists. How would the default email send behavior for a pre-existing subscriber?

A. The email will be sent to the email address stored on the All Subscribers List.

B. The email will be sent to the email address stored on Data Extension

C. The email will be sent to the field marked as the Primary Key

D. The email will be sent to the subscriber Key on All Subscribers List

How are the test audiences for an A/B test selected? (Choose 2)

A. The test administrator chooses which subscribers to place in each audience

B. The system automatically uses 15% of the population for each audience

C. The system randomly places target subscribers into the selected audiences

D. The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They havenoticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.

How should they improve their engagement rates with unengaged subscribers''

A. Remove them from the list

B. Send emails more frequently

C. Request they resubscribe

D. Send emails less frequently

A marketing manager wants to import the Not Sent extract into a data extension to leverage asan exclusion audience. Which steps should be configured within Automation Studio to accomplish this?

A. Tracking Extract > Import Activity > SQL Activity

B. Tracking Extract > Import Activity > Data Extension Extract

C. Tracking Extract > File Transfer > Import Activity

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.

Which standard tool bestdoes this?

A. Einstein Copy Insights

B. Einstein Email Recommendations

C. Einstein Messaging Insights

Northern Trail Outfitters (NTO) wants to start using automation to simplify their email marketing. Which automation should NTO create as a good first step?

A. An automation that deletes old data extensions, emails, and reports

B. An automation that contains several recurring emails and decisioning points

C. An automation that Imports subscriber data regularly and updates key data extensions