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Vendor: Adobe
Exam Code: AD0-E452
Exam Name: Adobe Audience Manager Architect
Certification: Adobe Audience Manager
Total Questions: 81 Q&A
Updated on:
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A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.
How should an architect recommend incorporating this data into Audience Manager?
A. Extract the month and year from the CRM system Create a trait for number of years since initial contract date
B. Extract year and month from the CRM system Create a trait for each month (1-12) and each year and combine into a segment
C. Extract the year from the CRM system Create a trait for each 5 year range they have been a customer
D. Extract the year from the CRM system Create a trait for each calendar year that the company has been in business
A company wants to remove specific customers from a single trait using an onboarded batch file.
What prefix and file type should an architect use to accomplish this goal?
A. d_unsegment and a .sync file
B. d_unsid and a .overwrite file
C. d_unsegment and a .overwrite file
D. d_unsid and a .sync file
A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.
The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.
What approach should an architect take to meet the requirements?
A. Onboard the acquired magazine's CRM data via a matching partner
B. Add the media company's marketing pixel to the magazine's website
C. Onboard the media company's CRM data via a matching partner
D. Reconcile the two CRM databases offline and onboard via a matching partner
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