AD0-E452 Online Practice Questions and Answers

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.

Which action should the architect recommend to meet the requirements?

A. Create a data source in AAM for Adobe Analytics

B. Disable the outbound Analytics Destination in AAM

C. Enable Adobe Analytics server-side forwarding

D. Implement the latest version of the AAM Data Integration Library (DIL)

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager.

What two requirements should the architect verify prior to making a recommendation? (Choose two.)

A. Whether they need to stop targeting users when they fall out of the segment

B. Tag management solution such as Adobe Launch deployed on the web property

C. Acceptable latency between when site visitors qualify for the segment and are targeted

D. Use cases the company has purchased from the Audience Marketplace

E. Onboarding approach for CRM data and number of attributes onboarded

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.

Which option should an architect implement to meet this requirement?

A. Cname the demdex.net domain to demdex.mysite.com

B. Create a Profile Merge Rule using "No Authentication Profile"

C. Post a message requesting visitors to disable ad blocking software

D. Enable first-party Adobe Analytics domain and server-side forwarding

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

Stored Records: 0 Format Error: 0 Invalid AAM ID: 0 No Trait Realized: 123,045 No Matching AAM ID: 4,121

Why is the trait failing to capture any data?

A. Customer has not visited web property

B. Incorrect Key-Value Pair in the uploaded file

C. Incorrect profile merge rule used

D. Experience Cloud ID is not set up properly

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

A. Key-Value Data Format

B. Provision SFTP for audience transfer

C. Provision for Profiles and Audiences

D. Experience Cloud service

E. Google Publisher Tag Cookie Destination

A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.

Which approach should an architect select to meet the requirements?

A. Include a login in the application, and share email and location with demographic data scraping company

B. Include a login in the application and onboard third-party data via an onboarding partner

C. Share customer name and listening habits with media company partners and request customer demographics

D. Share customer email and preferences with record companies and request related demographics

A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.

The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

Which implementation component is the client missing?

A. Adobe Target Mbox

B. Server-side forwarding

C. Experience Cloud Shared Audiences

D. Audience Manager Declared ID

A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has

Server-to-Server integration with Audience Manager.

The size of audiences within AAM looks appropriate to launch the media program.

The audience match rate between Audience Manager and the DSP is lower than expected.

Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the

client's website to increase the match rate.

Which Audience Manager call should an architect validate?

A. ...demdex.net/firstevent

B. ...demdex.net/ibs

C. ...demdex.net/event

D. ...demdex.net/dest

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.

The media company wants to begin targeting ads to as many of the new magazine's subscribers as possible.

What approach should an architect take to meet the requirements?

A. Onboard the acquired magazine's CRM data via a matching partner

B. Add the media company's marketing pixel to the magazine's website

C. Onboard the media company's CRM data via a matching partner

D. Reconcile the two CRM databases offline and onboard via a matching partner

Which two features must be implemented for server-side forwarding? (Choose two.)

A. Visitor ID Service

B. Audience Management Module

C. Asynchronous Destination IFrame

D. DIL.create function

E. Declared ID synchronization