AD0-E452 Online Practice Questions and Answers

An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly.

What should the architect look for in the response to the Adobe Analytics call?

A. 2 ?2 image/gif

B. asynchronous iframe

C. "stuff"

D. "SUCCESS"

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.

Which audience sharing approach should an architect recommend?

A. Set up Cookie-type destination to track a website visitor's past activities.

B. Set up URL type destination because it is quick and does not require enabling Marketplace.

C. Set up Declared IDs export feed in AAM to share with the media partner.

D. Set up Server-to-Server destination with the media partner's Audience Manager account.

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.

Which data partner's segment should the architect recommend?

A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France

B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale

C. Industry segments with coverage for financial services, health, media, and political

D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.

Which two options could the architect take to enable this relationship? (Choose two.)

A. Activate a data agreement through the Audience Manager Marketplace

B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data

C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture

D. Privately exchange data with the insurance company via a Second Party agreement

E. Export the automobile manufacturer's model and safety information for use with the insurance company

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

A. Key-Value Data Format

B. Provision SFTP for audience transfer

C. Provision for Profiles and Audiences

D. Experience Cloud service

E. Google Publisher Tag Cookie Destination

A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

1.

Experience Cloud ID Service

2.

Analytics appMeasurement library with AAM Module

3.

An automated Customer Attributes feed into Adobe Analytics with all CRM data

4.

Audience Manager destination integrations for site personalization and offsite display advertising

The client's implementation resources have been assigned to another project. No adjustments can be made to the current implementation.

What should the architect recommend to meet this goal?

A. Create segments in Analytics and send to AAM via Shared Audiences

B. Enable Analytics Server-Side Forwarding to AAM

C. Create segments in AAM based on real-time event, prop, and eVar data

D. Import the relevant AAM segments into Analytics Workplace

A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to use the same base URL for sharing all audience segments with the search partner so that the client Audience Manager team will not be required to add the search partner's URL each time a new segment needs to be shared.

Which configuration setting should an architect recommend to the client besides Name and Description?

A. Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL, Delimiter

B. Type URL, Auto-fill Destination Mapping Enabled, Base URL, Secure URL, Delimiter

C. Type URL, Serialize Enabled, Base URL, Secure URL, Delimiter

D. Type Cookie, Serialize Enabled, Base URL, Secure URL, Delimiter

A marketer at a mobile phone company notices that subscriber promotions are driving increased site traffic without increasing sales. The promotion is intended to drive existing customers to upgrade their devices and sign onto a new contract term. The marketer believes that most customers need to see the offer more than once to spur an upgrade. The marketer wants to craft an online campaign to accomplish this goal.

The company has invested in Adobe Analytics and Audience Manager, and onboards its CRM and Media data into AAM.

Which three traits are required to create a re-targeting audience that meets the requirements? (Choose three.)

A. Last purchase date

B. Device type

C. Membership level

D. Email Permission

E. Cart abandon

F. Visited product page

A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.

Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

A. Use Experience Cloud ID

B. Use Declared ID captured in Audience Manager

C. Use Profile ID present in Campaign

D. Use Audience Manager UUID

Which two features must be implemented for server-side forwarding? (Choose two.)

A. Visitor ID Service

B. Audience Management Module

C. Asynchronous Destination IFrame

D. DIL.create function

E. Declared ID synchronization