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Vendor: Adobe
Exam Code: AD0-E406
Exam Name: Adobe Target Business Practitioner Expert
Certification: Adobe Certifications
Total Questions: 68 Q&A ( View Details)
Updated on: Jan 10, 2025
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The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's
quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e- commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
A. Increase Revenue Per Visitor (RPV).
B. Increase 'SALE" link clicks.
C. Increase Thank You pages visited.
What is one characteristic of strong success metrics?
A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
B. They must be relevant to many use cases across the optimization program.
C. They must take into account the specific business objectives of each test.
Which two options describe the purpose of any secondary success metric? (Choose two.)
A. Give additional understanding to interpret gains/losses of primary success metric.
B. These metrics are only used to measure time on site and primary metrics.
C. These metrics are only used to evaluate which audiences best respond to experiences.
D. Ensure that primary success metric gain is not at the cost of secondary metrics.
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