AD0-E406 Online Practice Questions and Answers

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

A. Enable Adobe Analytics for Target to check corresponding activity reports.

B. Validate if goals and settings of the activity are set properly.

C. Duplicate the activity and delete the first one with an issue.

D. Diagnose activity audience qualification using debugging tools.

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

A. Network

B. Visitor Profile

C. Custom

What does Adobe Target optimize towards when running an Automated Personalization activity?

A. One single metric

B. The model will determine which goal to optimize

C. Revenue per visitor

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

A. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

B. To visualize the different combinations and decide which ones to include/exclude in the experiment

C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement. Based on this scenario, what is the most appropriate optimization goal for this test?

A. Bounce rate

B. Video views per visit

C. Site registration rate

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)

A. Increase the number of combinations of offers and the number of locations.

B. Increase the duration of the test.

C. Reduce the number of combinations of offers and the number of locations.

D. Reduce the duration of the test.

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer. Which KPI can be determined if there is a negative impact from the pop-up?

A. Exit rate

B. Clicks on the pop-up

C. Bounce rate

It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.

To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

A. Targeting

B. Experiences

C. Goals and Settings

For which audience source is It possible to edit the audience definition within Adobe Target?

A. Adobe Target predefined audiences

B. Adobe Experience Cloud audiences

C. Adobe Target user-defined audiences

Match the strategic question to the relevant component within a Recommendations activity.

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