AD0-E406 Online Practice Questions and Answers

An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A. The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?

A. Experience A

B. Experience B

C. Experience C

D. Experience D

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

A. so that "Conversion Rate of Alternative" can be estimated pre-test

B. because it is not possible to change your primary goal after the test has started

C. so that "days to complete test" can be estimated pre-test

D. to minimize risk of biased metric selection

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

A. It depends on the metrics

B. Activity Conversion

C. Activity Entry

The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:

A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build

another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.

Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?

A. Run D then C

B. Run B

C. Run D then A.

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

A. Enable Adobe Analytics for Target to check corresponding activity reports.

B. Validate if goals and settings of the activity are set properly.

C. Duplicate the activity and delete the first one with an issue.

D. Diagnose activity audience qualification using debugging tools.

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

A. Increase the minimum detectable lift

B. Increase the number of Offers.

C. Increase the confidence level.

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement. Which audience criteria should be recommended for this activity?

A. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"

B. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''

C. Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

What does Adobe Target optimize towards when running an Automated Personalization activity?

A. One single metric

B. The model will determine which goal to optimize

C. Revenue per visitor

An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.

What approach should be used to debug the implementation?

A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy- tool browser extension to check the execution of the Adobe Target pixel.

B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.

C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties. How should this task be done in the Visual Experience Composer?

A. Copy the values from the code snippets and paste them into the layout panel.

B. Copy and paste the code snippets into the CSS Editor.

C. Ask the development team to add the code to the CSS of the site.