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Facebook 410-101 Exam Dumps

Vendor: Facebook
Exam Code: 410-101
Exam Name: Facebook Certified media buying professional
Certification: Media Buying Professional
Total Questions: 150 Q&A
Updated on:
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410-101 Online Practice Questions and Answers

Questions 1

Your were hired to run campaigns for an e-commerce store that has +100 products on their website.

You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting

the products while users view them.

What can you do to fix this issue?

Select two that apply.

A. You need to associate the client's website pixel with the product catalog in the Ad Account.

B. You need to associate the client's website pixel with the product catalog in the Business Manager.

C. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.

D. You need to create a new pixel and re-upload the product catalog.

E. You should run remarketing campaigns without the Facebook pixel.

Show Answer

Questions 2

If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?

1 Campaign and 2 Ad Sets 2 Campaigns and 2 Ad sets 2 Campaigns and 1 Ad Set 1 Campaign and 3 Ad Sets

Choose ALL answers that apply.

A. You should research all users on Facebook with certain characteristics that match your target market.

B. You should research people connected to your Fan Page.

C. You should upload a customer database and analyze their behaviors.

D. People who have viewed a view post on your Fan Page.

Show Answer

Questions 3

You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.

How do you build this audience?

Choose only ONE best answer.

A. You build a video engagement audience with a scale of 1.

B. You build a video engagement audience with a scale of 10.

C. You build a website pixel audience with a scale of 10.

D. You build a fan page engagement audience with scale of 10.

E. You build a video engagement audience with a scale of 4.

Show Answer More Questions

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