410-101 Online Practice Questions and Answers

You are running a mobile app event campaign on Facebook.

Your team is discussing how to properly set up the attribution window of the campaign.

You explain to your team what an attribution window is and how to use it.

You write on the board some key points on attribution window.

Select all bullet points that apply.

A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

B. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.

C. Attribution window is set to 1-day view and 28-day click.

D. Views are called click-through attribution.

What are all of the mobile advertiser ID's you can utilize to build a custom audience?

Choose ALL answers that apply.

A. Apple's Advertising Identifier (IDFA)

B. Android's Advertising ID

C. Facebook User ID

D. Google User ID

A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them

through their website for young professionals.

They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would

like to sell quickly.

They've build a core audience with the following characteristics: Female Age range 25-45 Geographic area United States and Canada Interest in fashion and high heels Interests in red color What recommendations do you give them to improve their audience targeting? Choose only ONE best answer.

A. Increase age range to 20-60

B. Include Mexico in countries being targeted

C. Include interest in shoe sizes 32-28

D. Take out the "red color" interest

E. Take out "Canada" from geographic targetting

A customer has requested you to target high-end market for his new apparel store. He is opening in two

months and would like to build awareness to teens.

You've done your research and came up with two core/saved audiences:

Audience #1

-Age below 20 years

-Interest: fashion and 3 specific high-end fashion brands

-Education: Master Degree Completion and College Completion

Audience #2

-Age below 20 years

-Interest: fashion and 2 specific high-end fashion brands

-Education: College Completion

However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both

audiences.

What are some actions you can do to fix the audience overlap?

Select two options that apply.

A. Delete Audience #2 and run ads on Audience #1.

B. Change Audience #1 interests to something different that still appeals to apparel.

C. Merge both audiences and run the campaign only on one audience.

You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.

How is a landing page view different from a custom conversion?

Choose ALL answers that apply.

A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)

B. Uses the ContentView event, so it's available as part of the Facebook pixel base code

C. Uses the PageView event, so it's available as part of the Facebook pixel base code

D. Can occur multiple times per link click / view

E. Has a fixed long 45 days attribution window

You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:

View insights See who published as in the Page Send messages as the Page Publish and manage jobs Remove and ban people from the Page

Which role should you assign your social media manager in your Fan Page?

Choose only ONE best answer.

A. Page admin

B. Page editor

C. Page moderator

D. Page moderator

E. Jobs manager

Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated $40 budget and want for their campaigns to spend their budget consistently for the 10 day period.

What changes does your client need to make to comply with Facebook requirements and meet their needs?

Choose only ONE best answer.

A. You need to increase the budget to $50 in order to optimize for daily budget.

B. You should increase lifetime budget to $75 in order to meet minimum requirements.

C. Post engagement objective campaigns need a minimum of $4 a day.

D. There is no need to make any changes to their campaign.

You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks. They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.

How would you set up your budget for these campaigns?

Choose only ONE best answer.

A. $28,000 lifetime budget with standard delivery.

B. $28,000 lifetime budget with accelerated delivery.

C. $4,000 lifetime budget with standard delivery.

D. $7,000 lifetime budget with accelerated delivery.

You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.

Your conversion cost has increased by 34% in the past week.

What efforts do you make to change results?

Choose ALL answers that apply.

A. Change the bid from automatic to manual.

B. Change the audience to a new one.

C. Refresh the image or video you are using to a new one.

D. Change the placement of the ads.

What are the three main aspects Facebook tries to impact when launching campaigns through their auction?

Choose ALL answers that apply.

A. Audience Outcomes

B. Brand Outcomes

C. Sales Outcomes

D. Impact Outcomes

E. Reach Outcomes