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Vendor: CIW
Exam Code: 1D0-623
Exam Name: CIW Social Media Specialist
Certification: CIW Others Certification
Total Questions: 55 Q&A
Updated on: Dec 15, 2024
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Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
A. Implementation and measurement
B. Planning
C. Development
D. Preparation
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
A. It creates a social character that is engaging the community.
B. So that followers from one platform will automatically become followers on another platform.
C. So that others can manage the accounts when someone leaves.
D. It improves brand recognition.
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
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