1D0-623 Online Practice Questions and Answers

Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information

What would be the next area to improve?

A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.

B. Provide training for all employees in the company regarding legal and regulatory compliance

C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

D. Implement regular reviews ofoutbound communications

A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

A. Choice the company used an inadequate data analysis system

B. Confidence the combined data had insufficient certainty.

C. Complexity, data from multiple sources was poorly matched and imprecise.

D. Context; most if the posts were complaints about product performance.

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network

What types of risks will she need to address as she develops the strategy for these community areas?

A. Damage to reputation and legal issues.

B. Regulatory compliance and privacy violations

C. Cybercrime and financial loss

D. Theft of intellectual property and corporate identity

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

A. Ignore the other sites because his primary audience does not participate on them.

B. Hire someone to create and maintain his online presence on other social media sites.

C. Create placeholder pages that redirect visitors to his Web site or other social media sites.

D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail

advertising, etc)

A small book publishing company wants to promote their titles through social media

Which strategy would best support them?

A. Post videos of interviews with published authors bundled with "buy now" social commerce options.

B. Offer low cost writing workshops scheduled as shareable events.

C. Auction signed copies of the books on retail shopping sites.

D. Cultivate a relationship with an online book club to share announcements and offer free books

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Cost per click

B. Conversion attribution

C. Total revenue earned

D. Click-through rates

Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.

What content should she create in order to have an impact across multiple social media platforms?

A. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team

B. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television

C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work

D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work

A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as:

A. crowdrising.

B. crowfunding

C. crowsouring

D. crowshapping

Which of the following is a benefit researching and social media personas for a business?

A. Helps you focus on who your main brand consumer is and seeing your products from their perspective.

B. Helps you identify the demographics of your current audience.

C. Helps you identify problem areas in your campaign during the monitor and adjust phase.

D. Helps you keep the cost of purchasing social media ads to a minimum.

A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising

What would help them choose the best platform to achieve their goals?

A. Compare the advertising rates of multiple platforms and choose the least expensive one

B. Identify the most common characteristicsof their followers and select the platform that best targets them.

C. Select the best possible graphic designer to create eye-catching, compelling advertisements.

D. Consolidate the multiple platforms, by migrating users into one network.