U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision HubTM.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
A. Fair
B. Good
C. Very Poor
D. Poor
MyCo, a mobile company, uses Pega Customer Decision HubTM to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next- Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior. As a decisioning consultant, what must you do to present offers from the two groups?
A. Enable an engagement policy for the second group.
B. Set contact limits for both the groups.
C. Map a real-time container to the Top-level or Issue-level.
D. Create a decision strategy at the Issue-level.
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
A. Add the risk segmentation rules in the Results tab of the scorecard rule.
B. Add a decision table to a decision strategy and pass the credit score as the parameter.
C. Add a decision table to a decision strategy and reference it in the scorecard component.
D. Add three contact policies that correspond to the three risk segments.
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
A. Customer contact limits
B. Volume constraints
C. Suppression rules
D. Applicability rules
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?
A. Provide links to images in the email
B. Host images on an external server
C. Embed images in the email directly
D. Attach images to the email
When a customer is offered an action that they already accepted, this is because_________.
A. the strategy is not customized to exclude previously accepted offers
B. there are no suppression rules defined
C. the actions are filtered based on eligibility
D. the customer intent was captured incorrectly
U+ Bank wants to use Pega Customer Decision HubTM to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
A. Define the starting population
B. Enable web channel
C. Add contact policy rules
D. Map the real-time container to a business structure level
A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next- Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?
A. Call intent detection
B. Offers ranking
C. Dispute handling strategy
D. Interaction history
Myco, a telecom company, has recently implemented Pega Customer Decision HubTM. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
A. Engagement policies and Arbitration
B. Contact policies
C. Segmentation
D. Audience
To reference a customer property in a strategy, you need to prefix the property name with the keyword______________.
A. '' .''
B. "Customer."
C. "Data."
D. No prefix. Use directly the property name.