PEGACPMC74V1 Online Practice Questions and Answers

Next-Best-Action is a customer-centric marketing paradigm that balances ______________.

A. the customer's needs with the business objectives

B. growth, retention, service, and risk mitigation

C. business revenue with margin

D. relevancy, context, timeliness, and consistency

When creating a new segment, an Analysis Project is ______________________.

A. not applicable for the top-level segments

B. an optional configuration step

C. a mandatory configuration step

D. selected by the system automatically

To implement contact policy regulations, the Direction property must be set to __________________.

A. Offer Treatment

B. Call Centre

C. Outbound

D. Inbound

Which of these belongs to the same group as the prioritization component?

A. Filter

B. Proportion

C. Data import

D. Data join

What is a proposition in Pega Customer Decision HubTM?

A. Treatment

B. Offers for sales, cross sell, and retention

C. Customer facing action

D. Any kind of offer

In which channels is the Contact Policy applicable?

A. Inbound

B. Web and Call Center

C. Omni-channel

D. Outbound

In a real time container, if the Click through behavior is set to Capture click through only, then the ____________.

A. click through URL is not returned

B. offer flow is not initiated

C. channel only records the click through

D. click through is not recorded in the interaction history

Which flow shape launches an external process?

A. External shape

B. End shape

C. Hand Off shape

D. Process shape

In the context of real-time containers, when Pega Marketing receives a click through _______________.

A. both the impression and a click through are recorded

B. a click through is only recorded if it is enabled

C. the offer flow is always initiated

D. a click through is always recorded

A Real-time Event can be associated with a ____________________.

A. strategy rule

B. segment rule

C. customer

D. geo-fence rule