PDDM Online Practice Questions and Answers

HOTSPOT

Which tab will you first click on within the Google AdWords screen shown below in order to access your Ad Groups?

Hot Area:

HOTSPOT

Click in the LinkedIn screen shown in order to begin adding a photo to your LinkedIn ad:

Hot Area:

HOTSPOT

You own a Smartphone. Click in the screen below to access mobile search features:

Hot Area:

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

A. " "

B. [ ]

C. ( )

D. * *

Facebook makes a statistical tool available to business users to monitor engagement on their pages. What is it called? Choose one of the following:

A. Facebook Insights

B. Facebook Overview

C. Facebook Measure

D. Facebook Statview

Which one of the following is considered as the first step in a social media marketing campaign? Choose one of the following: Exhibit:

A. Listening

B. Posting

C. Responding

D. Interacting

Which marketing domain do technologies such as Bluetooth, QR codes and Near-Field Communications (NFC) combine to make up? Choose one of the following:

A. Proximity marketing

B. SMS Marketing

C. Text marketing

D. Display Marketing

What is an ad impression? Choose one of the following:

A. When an ad loads within a web page

B. When a user views an ad

C. When a web page loads within a browser

D. When a user clicks on an ad

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit: A. Social Sharing Rate

B. Unsubscribe Rate

C. Delivery Rate

D. Click to Open Rate

You maintain an email subscriber database for your organization and you understand that Data Protection legislation provides for the rights of the and the obligations of the data holder. Choose one of the following to complete the sentence:

A. Data subject

B. Date specification

C. Subscriber club

D. Data list