MCE Online Practice Questions and Answers

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

Which logic will apply for a lead to qualify for this Smart Campaign?

A. The lead must fill out the selected form, and visit the selected web page, and have an industry of "Marketing".

B. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.

C. The lead must fill out the selected form, or visit the selected web page, or have an industry of "Marketing".

D. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.

What are the components of an Engagement Program Dashboard? (Choose three.)

A. Engagement Over Time

B. Clicks

C. Pending sends

D. Engagement Score

E. Highest Engagement

F. Membership ROI

What is one difference between segmentations and smart lists?

A. A lead can exist in multiple segmentations but not in multiple smart lists.

B. Segmentations can be used to create dynamic content while smart lists cannot.

C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.

D. Smart lists can be used in smart campaigns while segmentations cannot.

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

A. The attribute `Topics of Interest' will be updated. `Region' and `Profile Type' won't get an update.

B. All attributes will be updated.

C. The attribute `Region' will be updated. `Profile Type' and `Topics of Interest' won't get an update.

D. The attribute `Profile Type' will be updated. `Region' and `Topics of Interest' won't get an update.

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?

A. Email templates

B. Tokens

C. Segmentation

D. Smart Lists

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program. Which two settings must be configured for this test? (Choose two.)

A. Sample size

B. Champion/Challenger

C. Segment size

D. Dynamic content

E. Winning criteria

A marketer wants to have a form in a pop-up window on the company website. How can the marketer accomplish this?

A. Choose Lightbox as the embed code type

B. Design a landing page that gives the visual effect of a pop up window

C. Change the form type to Lightbox under form settings

D. Create a New RTP Dialog Web Campaign

What should be used to make program acquisition automatic?

A. Local landing page

B. Global form

C. Global landing page

D. Hidden form fields

A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?

A. The report will identify the first program status as a success and calculate based on that.

B. The report will return a null value for cost per success.

C. The report will identify the last program status as a success and calculate based on that.

D. The report will return an error for cost per success.

HOTSPOT

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

Hot Area: