MCE Online Practice Questions and Answers

Where is the setting to enable Progressive Profiling when designing a form found?

A. Form Settings > Settings

B. Admin functions

C. Field Details

D. Form Settings > Themes

What is the difference between hard bounces and soft bounces?

A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

C. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

D. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

Where can you manage program report subscriptions? (Choose two.)

A. In the Subscriptions tab of the report in Marketing Activities

B. In the Subscriptions tab in Marketing Activities

C. In the Subscriptions tab in Analytics

D. In the Subscriptions tab in Database

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

A. The attribute `Topics of Interest' will be updated. `Region' and `Profile Type' won't get an update.

B. All attributes will be updated.

C. The attribute `Region' will be updated. `Profile Type' and `Topics of Interest' won't get an update.

D. The attribute `Profile Type' will be updated. `Region' and `Topics of Interest' won't get an update.

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both nonoperational.

Which statement is true?

A. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

B. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

C. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

D. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?

A. Email templates

B. Tokens

C. Segmentation

D. Smart Lists

Which two behaviors can be tracked with Munchkin code? (Choose two.)

A. Web page visits

B. Web page clicks

C. Social media activity

D. Web page bookmarks

E. Average time spent on site

A marketer wants to have a form in a pop-up window on the company website. How can the marketer accomplish this?

A. Choose Lightbox as the embed code type

B. Design a landing page that gives the visual effect of a pop up window

C. Change the form type to Lightbox under form settings

D. Create a New RTP Dialog Web Campaign

Which type of score should sales look at to identify purchasing authority?

A. Demographic

B. Engagement

C. Account

D. Behavioral

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

A. Update lead acquisition program

B. Send the lead an alert

C. Update lead status

D. Marketing suspend the lead