MB-260 Online Practice Questions and Answers

You need to fix the problem with exports to Dynamics 365 Sales. What should you do?

A. Verify the schedule run setting for the export rs set to "on."

B. Add the Dynamics 365 Sales Contact table to the profile unification process.

C. Add a field for loyalty system email address in Dynamics 365 Sales.

D. Verify the segment for export does not contain more than 100,000 members.

You want to address the IT operations teams goal. What is the first step you should take?

A. Configure incremental refresh for the GubMember table.

B. Add a primary key to the EventAttendee table.

C. Recreate EventAttendee as a partitioned table.

D. Add a primary key to the PageViews table.

You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email. What action must you perform to use this model?

A. Upload a product catalog table with categories and prices for event types.

B. Change the existing semantic mapping type for the event tickets activity.

C. Include an IsReturn field in the Power Query definition for event tickets.

D. Add an event type id GUID to the event tickets Power Query definition.

You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.

You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in

audience insights and Dynamics 365 Marketing.

Which option is the fastest way to fulfill the requirement?

A. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

B. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

C. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

D. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.

Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.

The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.

Solution: '

1.

Generate a Customer Lifetime Value model for the next three months.

2.

On the results page, review the model results to identify the characteristics of the lowest "Value of customers by percentile" group.

3.

Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.

Does this meet the goal?

A. Yes

B. No

You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Data source credentials can be copied from an existing environment to a new production environment.

B. You must log out of one environment to access new environments that are on the same tenant.

C. When you create a new production environment, you can choose to copy the configuration from an existing environment.

D. You can select the Environment control in the upper-right corner of the page to change environments.

You implemented Microsoft Dynamos 365 Customer Insights as the Customer Data Platform solution. Now, you are building segments that were requested by the marketing department. One of the segments that is requested is "all customers

that made an eCommerce purchase in the last 12 months".

You need to consider the implications of building a segment that uses tables other than Customer

Which system behavior should you consider when building multi-table segments?

A. All the rules within the segment need to use the same relationship path.

B. Choosing different relationship paths can result in different numbers of segment members.

C. Dynamics 365 Customer Insights selects the most direct path when there are multiple possible relationship paths available.

D. Only activities that are related to customer profiles through relationship paths can be used.

You are a Customer Data Platform Specialist. You completed unification and are looking to create relevant segments for your business. You want to identify insights on fields that overlap between segments. Which statement is correct about using segment overlap?

A. Audience insights will recommend which fields may be the most insightful to use for segment overlap analysis.

B. You can select up to three fields to analyze for overlap analysis when you create a new segment overlap.

C. Audience insights will automatically select the fields for overlap analysis when you create a new segment overlap.

D. You can select one or more fields to analyze for overlap analysis when you create a new segment overlap.

The loyalty operations lead at your organization wants a filter to be added on the attribute Loyalty Tiers, which is available on Customer profiles in your Dynamics 365 Customer Insights environment.

The Loyalty hers, in order of increasing loyalty status, are: Non-member, Bronze, Silver, Gold, Platinum.

Most customers are in the lowest tier of the program, non-member, and then progressive^ fewer customers are in each subsequent tier.

You need to create a filter to sort the options as closely as possible to increasing loyalty status.

What should you select for Sort options by in the filter pane?

A. Frequency: Highest to Lowest

B. Value: Z to A

C. Group options by: Frequency

D. Value: A to Z

The marketing team is working on a campaign to email.

You need to ensure all data required to build the necessary segments is available in Microsoft Dynamics 365 Customer Insights.

Which four actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Select and Place: