MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.

Which reasons warrants this implementation? Choose 2 answers.

A. Support non-English responses with Reply Mail Management.

B. Localized language and display options based on location and culture.

C. Tracking information for campaigns sent by each office.

D. Localized physical mailing address displayed in the default email footer

What is a correct statement about a database of record? Choose 2 answers A. A database of record is a centralized storage repository of data about objects or people.

B. A database of record is any database containing subscriber data.

C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

D. A database of record is a system in which a subscriber's status is maintained

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

A. Report Studio

B. Web Analytics Connector

C. Interaction Studio

D. Datorama

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database

What should they implement?

A. All Subscribers, since these are synchronized in real time

B. Import from Salesforce Report in Automation Studio

C. Event Data from the Entry Event in Journey Builder

D. Synchronized Data Extensions with a filter

A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

A. Create a Salesforce Data Extension for the user to select during a Guided Send.

B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

C. Create data validation rules for the integrated user in Sales Cloud.

D. Add custom links to the page layouts in Marketing Cloud

What is the skill set you need to build emails with dynamic content?

A. CSS

B. HTML

C. Ampscript

D. SSJS

A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

B. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

D. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.

Which automation workflow will accomplish this?

A. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email

B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email

C. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email

D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.

What consideration should be made before implementing this solution?

A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.

B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.

D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

A. Create and execute a Data Filter on the _Click data view.

B. Create and execute a Subscriber Engagement report.

C. Create and execute a SQL Query against the _Click data view.

D. Create and execute a Tracking Extract.