MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

1.

Number of Sends

2.

Delivery Rate

3.

Overall Bounce Rate

4.

Block Bounce Rate

5.

Open Rate

6.

Click Rate

7.

Complaint Rate

8.

Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A. Campaign Email Tracking Report

B. Email Performance Over Time Report

C. Email Send Report

D. Account Send Summary Report

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email as one image, with all text saved in the brand font.

C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D. Build an email using multiple images, with all text saved in the brand font.

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

A. Content Builder Settings

B. Emails Studio Settings

C. Account Settings

D. Campaign Settings

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A. A file drop automation to send emails to customers who have made a purchase.

B. A user -initiated message to send an email to customers who made a purchase daily.

C. A scheduled automation to send emails to customers who made a purchase daily.

D. A triggered message to send an email as soon as a customer completes a purchase.

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A. Import Activity

B. Data Extract Activity

C. File Transfer Activity

D. Decryption Activity

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. IP Allowlist

B. Field Level Encryption

C. Advanced Audit Trail

D. Single Sign on Authentication

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

A. Parameter Manager

B. Web and Mobile Analytics

C. Advertising Studio

D. Personalization Builder

A user asks a Marketing Cloud admin to update and increase their session timeout setting.

Which three considerations should the admin review before making this update? Choose 3 answers

A. Frustration of users upon timeouts

B. Best practice suggests a 20-minute timeout setting

C. Security risk of unauthorized users for longer timeout settings

D. Change impacts all users

E. Typical length of time users spend in Marketing Cloud

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.

Which two data would still exist in the account? Choose 2 answers

A. Contact-specific data at the job level

B. Contact data in non-sendable data extensions

C. General tracking data at the job level

D. Contact data in sendable data extensions

A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?

A. CSV download of bounce data in My Tracking

B. Automation Studio Tracking Extract

C. Automation Studio Query Activity

D. Discover Deliverability Complaint Rate Report