M8010-241 Online Practice Questions and Answers

How is the Coremetrics Software as a Service (SaaS) product used in IBM's EMM productlineup?

A. It is used as a deployment model to optimize online marketing.

B. It is used as a recovery mode to recover from online disasters.

C. It is used as a replication server to replicate marketing information.

D. It is used as a tracking product for tracking customer transactions.

How does Coremetrics interact with other products?

A. Coremetrics does not interact with other products.

B. Coremetrics uses IBM middleware SaaS products to interact with other products.

C. Coremetrics is a software service and can be called by other products.

D. Coremetrics supports communication with other products using a shared data source.

How is the IBM product ILOG used in the EMM solution?

A. It can be used as part of the selling phase of the EMM solution.

B. It can be used as part of the marketing phase of the EMM solution.

C. It can be used as part of the initial phase of the EMM solution.

D. It can be used as part of the fulfillment phase of the EMM solution.

What types of customers are using IBM Unica EMM products?

A. Automotive customers.

B. Online and bricks-and-mortar retail industry customers.

C. Oil and gas industry customers.

D. Heavy industrial customers.

What is one of the target project areas for the executive in theCoremetrics Financial Services customer profile?

A. Improved process orientation

B. Improved security

C. Improved process visibility

D. Improved top-line performance

What will increase the volume of campaigns by 30x?

A. Media awareness

B. Serialization

C. Automation

D. Transformation

What does the Unica eMessage engine allow the IBM customer to do?

A. Add email authoring and execution of the marketing campaign using the Unica eMessage engine.

B. Research the marketing campaign to see where users come from geographically.

C. Display search results obtained by a user using the Unica eMessage engine.

D. Select distinct customers from the Internet that are using the Unica eMessage engine.

What is one benefit listed in the value proposition of the Coremetrics product?

A. Refinebusiness contacts into leads.

B. Build new connections to legacy applications.

C. Tie-in former IBM business partners to EMM processes.

D. Increase conversions and retention.

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

What is the main objective of the EMM solution for IBM customers?

A. Power the success of every marketing organization with innovative technology solutions.

B. Entertain new business prospects by adapting legacy systems.

C. Increase content flow between IBM products allowing the customer to make IBM product purchase decisions.

D. Decentralization of content in the marketplace.