M2090-732 Online Practice Questions and Answers

Which is the primary value of IBM SPSS Modeler?

A. To uncover hidden patterns and relationships in data.

B. To test specific hypotheses.

C. To craft effective and eye-catching surveys.

D. To improve the management of analytical assets.

Which is a differentiating feature for IBM SPSS Modeler?

A. Uses a proprietary data format for speed and performance.

B. Creates visually interesting reports and dashboards.

C. Has in-database mining and SQL pushback for enterprise scale.

D. Has pre-packaged models for churn, fraud and marketing.

Which pain point of business executives is best addressed by IBM SPSS Modeler?

A. The need to make smarter decisions at all levels of the organization.

B. Rapidly increasing marketing costs.

C. Inability to automate routine analytics tasks.

D. Regulatory compliance.

Which capability is part of IBM SPSS Modeler Premium?

A. Entity Analytics Unleashed

B. Text Analytics

C. Social Media Analytics

D. All of the above

Which of these features require that customers have entitlement to IBM SPSS Modeler Server?

A. SQL Pushback, In Database Scoring Adapters and In Database Mining

B. Monte Carlo Simulation and Social Network Analytics

C. Python Scripting and R integration

D. Space Time Boxes

Which value proposition would be of most interest to a CMO/Marketing Executive?

A. IBM SPSS Modeler can proactively identify machine parts that are likely to fail and the underlying reason for their failure.

B. IBM SPSS Modeler can identify fraudulent transactions using historical data and apply models to proactively manage fraud.

C. IBM SPSS Modeler can help you suppress those customers least likely to respond to a campaign, reducing costs and improving profits.

D. IBM SPSS Modeler can help identify the predictive characteristics of employee success to better inform hiring and recruiting strategies.

When meeting with a prospect you would like to distinguish between usage and deployment. Which activity could you cite as characterizing the deployment of analytics into an operational environment?

A. Scoring a model in database using generated SQL code.

B. Scheduling a job to automatically refresh a model every hour.

C. Storing models in a centralized repository so they can be used by other analysts.

D. Forwarding recommended outcomes from a model or predictive application to a call center or dashboard.

Which characteristic of SPSS Modeler appeals more to a system manager or IT?

A. Automated modeling

B. No programming needed

C. Automated data preparation

D. Integrated deployment

Which statement characterizes the value of IBM SPSS Modeler for predictive customer analytics?

A. IBM SPSS Modeler helps an organization track a customer interaction throughout the system.

B. IBM SPSS Modeler helps an organization capture data through surveys and social media.

C. IBM SPSS Modeler helps an organization understand customer data and take the right action when acquiring, retaining and/or growing customer value.

D. IBM SPSS Modeler helps an organization build and monitor self-service portals.

Which words complete the value proposition for IBM SPSS Modeler Premium?

The differentiating features of IBM SPSS Modeler Premium that can address a wider multitude of business cases and create more accurate models on structured and unstructured data are____________, ____________and _____________.

A. Space Time Boxes, Logistic Regression, Automatic Data Preparation

B. Text Analytics, Entity Analytics, Social Network Analysis

C. Database access, SQL pushback, Integration with IBM SPSS Statistics

D. Classification models, Association models, Clustering models