EEB-101 Online Practice Questions and Answers

A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A. Email templates

B. Preference Management

C. Portfolio

D. Data Extensions

When using a mobile-optimized template, what causes the mobile layout to display?

A. The specific device that is used to view the email

B. The screen size of the device that is used to view the email

C. A subscriber attribute that dictates a mobile layout preference

D. The email client detection tracking pixel

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

A. Triggered Email

B. Test Send

C. Guided Send

D. User Initiated Email

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A. Ensure that the data extension contains a primary key

B. Select the update type Add and Update

C. Select the update type Overwrite

D. Select the update type Add Only

What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

A. Subject line recognition.

B. Email sign up on website

C. During inbound sales call

D. In-store loyalty programs.

E. Address Book Strategy

What happens if you do not deal with bounce rates of 20% or greater?

A. Your ISP will suspend your next send.

B. Your ISP reputation will be impacted.

C. The next time you send an email the offending emails will be dropped from the list.

D. Nothing

What are 2 ways to improve deliverability?

A. Buy an email list from a trusted source

B. Add your company's name to the subject line

C. Make the From Name and Address recognizable

D. Add how they subscribed to the list at the bottom of the email

A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

A. Data Filters

B. Measures

C. Groups

D. Query Activities

A marketer plans to send a Commercial email.

Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.

B. Include the mailing address of the sender.

C. Ensure an opt-out link is present.

D. State why the subscriber is receiving the email

A marketing manager would like to run the Recent Email Sending Summary report and have the resulting

file sent via email.

Which results file format is available for selection when generating this report?

A. Data File (.csv)

B. Image File (.jpg)

C. Word Document (.docx)

D. Compressed File (.tar.gz)