EEB-101 Online Practice Questions and Answers

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its

emails. This data extension only needs to be updated when store information changes, such as when a

new store opens or a store closes.

How can this be achieved?

A. Create an automation to begin when Information changes on a store object using a workflow rule.

B. Create a scheduled automation to import the file on a recurring basis with store information.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

D. Create a file drop automation to initiate when the store's data extension is updated via import.

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A. Include a "Contact Us" link in the footer.

B. Use a clear "From" name that is easily recognized.

C. Include a physical mailing address of the company.

D. Use animated emojis in subject lines to draw the eye.

What single place in Content Builder would a marketer store CSS used in several Paste HTML Templates?

A. Style Block

B. Code Snippet

C. Script Activity

D. Free Form Code Block

Northern Trail Outfitters sends order confirmations to customers who have made online purchases.

Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.

What feature should the marketer use?

A. Delivery Profile

B. Sender Profile

C. Send Classification

D. Send Definition

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A. A User initiated Email

B. A Simple Send Email

C. A recurring Send Schedule via Guided Send

D. A Transactional Send Classification

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions

B. Date/Time Range fro Access

C. Shared Data Extension

D. User Roles and Permissions

Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

A. Scheduled Automation > SQL Query Activity > File Transfer Activity

B. File Drop Automation > Data Extract Activity > File Transfer Activity

C. Scheduled Automation > Data Extract Activity > File Transfer Activity

D. File Drop Automation > SQL Query Activity > File Transfer Activity

What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 5)

A. Honor opt-requests promptly

B. Animated Gifs

C. Link the GIF to a video

D. Use styled alt tag and background color

E. Be aware of size of e-mail, be brief.

F. Automate your post-message

When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?

A. Lists

B. Data Extension

C. Data Views

D. Import Activity

A marketer plans to send a Commercial email.

Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

A. Include a phone number to call.

B. Include the mailing address of the sender.

C. Ensure an opt-out link is present.

D. State why the subscriber is receiving the email