What is a capability of an automation rule?
A. Run an action on a prospect multiple times per day.
B. Run an action on a prospect the first time the criteria is met.
C. Run an action on a visitor every time the criteria is met.
D. Run an action on a prospect or visitor the first time the criteria is met.
What do Sales users have access to in Pardot?
A. Access to prospects and ability to send list emails only
B. Access to prospects and ability to send 1:1 emails
C. Access to prospects only
D. Access to prospects, emails and landing pages
Where can you get insight into how a form on a Pardot landing page is performing?
A. Form Statistics Table
B. Form Report
C. Form Submission Report
D. Landing Page Report
Which two activities can increase or decrease a score in the baseline scoring system? Choose 2 answers
A. Assigned to a user
B. Webinar attended
C. Email hard bounce
D. Form error
A prospect has ran through all five steps in your engagement program. You decide you want to add an extra email before step number two. Will the prospect receive the new email?
A. Yes, but only if 'restart engagement program' is enabled in settings
B. Yes, the prospect will receive the new email, but only if the setting is enabled in the engagement program.
C. Yes, the prospect will receive the new email in the engagement program.
D. No, the email won't send to prospects who have already completed the engagement program
A client has purchased a list of prospects and wants to send emails to those prospects in Pardot
immediately.
What is the correct way to handle this?
A. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
B. Have the client split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Tell the client that it is okay to send to purchased lists in Pardot.
D. Inform the client that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.
What happens to prospects tagged with a campaign when that campaign is deleted?
A. The prospect is no longer tagged with a campaign
B. The prospect is deleted
C. The prospect is still tagged with the deleted campaign
D. The prospect is tagged with the default campaign for the account
What is true about scoring? [Choose one answer]
A. Pardot comes with a scoring model that cannot be adjusted or changed.
B. Pardot will automatically assign prospects a score from F- to A+.
C. Salesforce opportunities can influence a prospect's score.
D. It is not possible to reset a prospect's score to 0.
Security Limits allow you to limit the following, on a per-user basis, EXCEPT for what?
A. Max number of records someone can import
B. Max number of prospects assigned per user
C. Max number of prospects the user can export
D. Max number emails a person can send
What can the GoToWebinar connector do?
A. Register prospects for GoToWebinar events
B. Display how long a prospect watched a webinar
C. Automatically pull in prospects who exist in GoToWebinar but not Pardot
D. Display registrations and attendance as activities
E. Pulls in Pardot emails to use in GoToWebinar