ADWORDS-SEARCH Online Practice Questions and Answers

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A. You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.

B. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.

C. You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.

D. You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Insert Comment from the Extras column.

Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A. Top exit pages report

B. Site overlay report

C. Top landing pages report

D. Funnel visualization report

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.

He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

A. There are too many characters in the headline.

B. There's no problem with this ad headline.

C. The hyphen in the ad isn't allowed.

D. Gary can't use initial caps in the headline

All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

B. Google does not accept adult ads.

C. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

D. Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.

What tool must you use to create a rich media ad format?

A. Display Ad Builder

B. Google Tools

C. Google Pack

D. Campaign builder

A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A. Persistent cookies

B. DART cookies

C. Session cookies

D. Third party cookies

How often does Google calculate a quality score?

A. Hourly

B. Once

C. Daily

D. Every time a keyword matches a search query

Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A. Top Landing Pages

B. Funnel Visualization

C. Top Exit Pages

D. Site Overlay

Which of the following allows developers to interact with Google AdWords through software interfaces?

A. Google Analytics

B. AdWords API

C. AdWords Editor

D. Campaign Manager

Alice is managing a Google AdWords campaign for her company. She is currently using just text ads and mobile ads, but has recently decided to try device platform targeting. She tells her manager that she's going to target iPhones for her ads. Her manager is concerned that this isn't a good idea, because she's already using mobile ads. What should Alice do?

A. There's no reason to use device platform targeting for iPhones, because Alice is already using mobile ads.

B. Device platform targeting has no bearing on mobile format ads.

C. There's no reason to change anything; mobile ads show up in iPhones already.

D. Targeting iPhones and other mobile devices will remove the text ads from Google search, unless the users are on an iPhone or other mobile device.