ADWORDS-SEARCH Online Practice Questions and Answers

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A. Traffic Estimator

B. Keyword tool

C. Placement tool

D. Search Terms Report

You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

A. Ad Type

B. Google Network Management tab

C. Managed placements tab

D. Networks tab

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A. Change the destination URL of her ad

B. Change her ad to an image ad

C. Increase the ad's cost per click bid

D. Increase the ad's cost per impression bid

Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?

A. Juliet can hide the deleted items through the Account menu and Settings option

B. Juliet can hide the deleted items through the Tools menu and Settings option

C. Juliet can hide the deleted items through the File menu and Preferences option

D. Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.

You are a consultant for David's company and he's asked you to help him create a Google AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A. 30 days

B. You can edit the ads immediately.

C. 21 days

D. 14 days

You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A. Managed account budgets can't start and end on the same day for more than three managed accounts.

B. Managed account budgets must be approved by two parties before the ad will begin display .

C. Managed account budgets cannot exceed $100 per day.

D. Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.

What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A. There is no correlation between paid results (the advertisements) and organic search results.

B. When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.

C. The better the organic search result, the higher the ad will be posted in order of paid results.

D. The higher the budget for the paid result (the advertisement), the higher the organic search result would be.

Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A. Alice should use the AdWords Editor.

B. Alice should use the AdWords API.

C. Alice should use the Change History Tool.

D. Alice should use the My Client Center.

How many minimum conversions a campaign must have received in the last 30 days for using the Conversion Optimizer?

A. 5

B. 15

C. 10

D. 7

Which of the following provides the most information about a campaign's overall performance?

A. CPC

B. CTR

C. Placement performance report

D. Clicks