ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

A. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

B. Is set to phrase match.

C. Is set to broad match.

D. Has its own destination URL that overrides what is set for the ad group.

Which AdWords settings are specified at the account level?

A. Network distribution preferences and a set of keywords.

B. A unique email address, a password, and billing information.

C. Location targeting, cost-per-click (CPC) bids, and match types.

D. A daily budget and a set of keywords and placements.

During campaign creation, advertisers can choose to place their ads on:

A. Specific placements within the Search and Display Networks.

B. The Placement and Display Networks.

C. The Search and Display Networks.

D. Specific placements within the Search Network.

A benefit of My Client Center (MCC) is the:

A. Dashboard that provides summaries of statistics for all client accounts.

B. Ability to edit campaign settings across multiple accounts simultaneously.

C. Increased Quality Score enjoyed on shared keywords.

D. Ability to link multiple accounts with Google Analytics.

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.

B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.

C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.

D. None of these options are correct.

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

A. AdWords can automatically include these variations for you

B. Broad match only includes the exact words and phrases a user searches for

C. AdWords only shows an ad for keywords with proper spelling and plural forms

D. Your keyword list would be disapproved based on Google's advertising policies

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

A. An exclamation point in the display URL

B. Information about Italian food in the description

C. Use the same headline and description as other advertisers

D. Include call-to-actions, such as "Find the nearest location"

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

A. Cost-per-thousand impressions (CPM)

B. Cost-per-acquisition (CPA)

C. Maximize Clicks

D. Manual cost-per-click (CPC)

Which campaign type would an advertiser use to target users searching on Google.com?

A. "Video campaign"

B. "Search Network with Display opt-in"

C. "Search Network"

D. "Display Network"

A conversion is:

A. An action defined as valuable to your business that someone takes after clicking on your ad

B. When someone reaches your landing page after clicking on your ad or video

C. By definition when someone makes a purchase after clicking on your ad

D. Any interaction with your ad that can be measured, like watching a video for a certain length of time