AD0-E559 Online Practice Questions and Answers

Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

A. Yes. The campaign will fire if a person fills out a form and clicks a link in an email.

B. No. The campaign will fire If a person fills out a form or clicks a link In an email.

C. No. Since the smart list has triggers and filters, it will only apply the trigger criteria.

Keeghan consistently monitors new names that are created in his Adobe Marketo Engage instance. His people performance report shows that there were 100 new leads created yesterday. He asked his team if they could confirm where the leads came from but unfortunately they did not know. There are no operational programs tracking and setting person source in the instance.

Which field can Keeghan check to give him some indication of where the leads came from?

A. Original Source Info

B. Lead Source

C. Acquisition Program

Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

A. Salesforce

B. Zoho

C. Microsoft Dynamics

D. Freshworks CRM (Formerly Freshsales)

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

What is a reason for this data value change?

A. This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

B. A trigger campaign is running unsubscribing new people automatically until they give their consent.

C. A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities. According to best practices, what is a reason for creating a form in Design Studio?

A. There are more design options for the form's layout

B. The form can be shared across workspaces

C. The form can be used across multiple programs

A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.

When unapproving the email the following error message appears.

How can he find out where the email is still being used?

A. In the Audit Trail of the Admin screen

B. In the Used By tab of the email

C. In the Used By page of the program

An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?

A. Ask the marketing team to provide the characteristics they think should be included.

B. Look at previous wins or gather sales feedback to identify shared characteristics of the people that became customers.

C. Import a best practice lead scoring program template from the Adobe Marketo Engage program ?library.

A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?

A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names

B. A People Performance Report

C. A Program Performance Report with all content programs selected

David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

A. System

B. Person/Lead

C. Trigger

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

A. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

B. Use Audit Trail and filter by Asset Type and Actions.

C. Create a Program Performance report and filter by Channel = Webinar.