AD0-E559 Online Practice Questions and Answers

A marketer wants to be efficient and effective with their A/B testing strategy. What A/B testing best practice should the user follow?

A. Run a combination of many tests sequentially and methodically.

B. Vary as many elements as possible in each test.

C. End the test as soon as one version surpasses the other.

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

A. Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

B. Bhaskar will be able to create product-specific dynamic content.

C. Bhaskar will be able to create product-specific nurtures.

Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.

What does Greg need to do in order to make this happen?

A. Assign the team member's User to the APJ Partition.

B. Adjust the team members User to allow access to the APJ Workspace

C. Adjust the team members Role to allow access to the APJ Workspace.

An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities. According to best practices, what is a reason for creating a form in Design Studio?

A. There are more design options for the form's layout

B. The form can be shared across workspaces

C. The form can be used across multiple programs

A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur. What conclusion can the marketer make about these A/B test results?

A. Their test hypothesis was invalidated and they should test again.

B. The test was erroneous and the results should be thrown out.

C. The test period was too short and they need to let it run for a longer time.

An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.

Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.

There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.

What message will each person receive?

A. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

B. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.

C. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.

David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

A. System

B. Person/Lead

C. Trigger

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

A. In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

B. Use Audit Trail and filter by Asset Type and Actions.

C. Create a Program Performance report and filter by Channel = Webinar.

A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

What does the business practitioner need to do in order to share these assets across all workspaces?

A. Put them inside a folder and share that folder with the other desired workspaces.

B. Clone them to the Design Studio of the other desired workspaces.

C. Approve them and they will automatically be shared with all other workspaces.

Rocky is in the process of sending an email from Adobe Marketo Engage for the first time. What two QA (quality assurance checks) would he perform on the email before it is launched? (Choose two.)

A. Ensure the right Tokens are used and default values are set.

B. Ensure that Marketing Suspended records have been added to the target audience

C. Ensure the unsubscribe link is not used.

D. Ensure there are HTML and Text versions of the email.