Leads4pass > Oracle > Oracle Certifications > 1Z0-340-20 > 1Z0-340-20 Online Practice Questions and Answers

1Z0-340-20 Online Practice Questions and Answers

Questions 4

What occurs after a campaign reaches its end date? (Choose the best answer.)

A. The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.

B. The campaign continues to flow contacts through until it is manually deactivated by a user.

C. The campaign becomes read-only, and campaign activity is no longer tracked.

D. The campaign becomes read-only, and campaign activity is tracked for another 12 months.

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Questions 5

Which three factors negatively affect an IP address' sender reputation? (Choose three.)

A. high engagement

B. inconsistent send volumes

C. recycled spam trap

D. spam complaints

E. lists of active contacts

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Questions 6

When creating an email using the Design Editor, which two items are required? (Choose two.)

A. Personalized From Line

B. Email Tracking

C. Email Group

D. Preview Text

E. Subject Line

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Questions 7

After a Data Import has been created and saved, which two import settings can be modified? (Choose two.)

A. Schedule

B. Import Name

C. Import Purpose

D. Priority Source

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Questions 8

Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.

How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)

A. Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".

B. Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.

C. Send all Contacts to the email step and use Scheduling settings to determine when to send the email.

D. Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.

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Questions 9

Which two are valid Data Export options? (Choose two.)

A. Export only records changed since last run

B. Export a compressed zip file

C. Export to an Eloqua FTP server

D. Export Campaign data

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Questions 10

You need to ensure that customers receive critical notices related to their purchase. How should this be handled? (Choose the best answer.)

A. With an Email Group that is not displayed on the preference center

B. With a program that re-subscribes customers who have unsubscribed from emails

C. With Contact Level Security applied to those contacts

D. With default asset permissions applied to those emails

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Questions 11

You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.

Why is it important to upload those contacts using the import purpose of "Unsubscribe"? (Choose the best answer.)

A. to ensure the email addresses are in the Unsubscribe table, but not in the Contact table

B. to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails

C. to ensure the email addresses are added to the Excluded Domains

D. to ensure the email addresses are added to the Master Exclude

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Questions 12

If a contact's profile information stays the same and they are NOT active, which Lead Score change could occur? (Choose the best answer.)

A. A4 to D4

B. B1 to C3

C. C3 to C4

D. A2 to C1

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Questions 13

Which three Segments are possible to build? (Choose three.)

A. all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1

B. all contacts from an event from three years ago

C. all contacts with an invalid email address that are part of the Account for ACME Corporation

D. all contacts who registered for an event in the past 90 days

E. all contacts that have successfully completed the "Update Contacts" CRM action step in the last day

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Exam Code: 1Z0-340-20
Exam Name: Oracle Eloqua CX Marketing 2020 Implementation Essentials
Last Update: Jan 14, 2025
Questions: 60
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