You are transitioning from a traditional "brick-and-mortar storefront that accepts credit cards to a new e-commerce storefront. Which payment method would be most appropriate during the transition?
A. Cash on delivery (c.o.d.)
B. Open Buying on the Internet (OBI)
C. Credit card with offline processing
D. Advance payment using check or money order
Which of the following is the most effective strategy for conducting an opt-in e-mail marketing campaign?
A. Send e-mail messages once a day to initial contacts for the first two weeks.
B. Send e-mail messages once every two weeks to follow up on an initial contact.
C. Create an executable Java application as an e-mail attachment that describes the company.
D. Create an executable ActiveX application as an e-mail attachment that describes the company.
Which of the following can help customers complete purchases more quickly?
A. A well-planned site hierarchy
B. Detailed descriptions of products
C. Product testimonials from other customers
D. An RSS feed directing customers to a site blog
Customers use your company's software to receive real-time weather reports. One of the company's software developers has proposed creating a second application that installs at the same time as the weather software, but operates in the background and reports user preferences and other information to your company. What is the name for this type of application?
A. Daemon
B. Spyware
C. Freeware
D. Value-add
Mason runs an e-commerce site selling products from his business in Texas, which has a local sales tax of 7.5 percent. What would the tax rate be for a customer in Egypt?
A. 0 percent
B. 6.5 percent
C. 7 percent
D. 7.5 percent
You are considering payment methods for a business-to-business (B2B) e-commerce site. Which payment method would be most appropriate for your needs?
A. Cash on delivery (c.o.d.)
B. Purchase order and post-purchase billing
C. Purchase request and pre-purchase billing
D. Advance payment using check or money order
Increasing the ability of a Web server to support a greater workload by increasing the resources on the server (for example, memory, processor speed, number of processors) is known as: A. sizin g up
B. clustering.
C. scaling up.
D. scaling out.
Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:
A. good e-commerce advertising.
B. customer satisfaction surveys.
C. controlled-navigation click patterns.
D. live usability testing and role playing.
Which of the following site creation models would be most appropriate for a site needing easy administration and implementation as well as minimal business owner control?
A. Online instant storefront
B. Mid-level online instant storefront
C. Mid-level offline instant storefront
D. High-level offline instant storefront
What step would be appropriate before launching an e-commerce site with a newly installed payment gateway?
A. Contact the issuing bank to verify connections.
B. Contact the acquiring bank to verify connections.
C. Test the system using various payment methods.
D. Register the gateway with accepted credit card issuers.